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character design for government campaign

Chi&partners were looking for characters to use in the UK government internet safety campaign | through illustration agency jelly they approached pokedstudio to fulfill this brief and create some quirky designs that would appeal to the age range targeted by the campaign | the characters, bully, lexi and uri represent some of the perils youngsters face when using the internet | ben is bully, not a physical bully but one who makes fun of others and puts hurtful comments on their online profile pages | lexi is a loudmouth chatter box who gives away secret information and passwords | uri has been allowed unsupervised access to the internet at home and comes across disturbing images |